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B2B businesses & LinkedIn: a match made in heaven
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For around 95% of the businesses we speak to, there’s usually one crucial aspect of the marketing mix that’s almost always neglected, underappreciated, or bolted on as an afterthought: Social Media.
Pick any industry out of a hat and go to the first 20 websites you find. I’m willing to bet they all say things like: “We’re innovative”, “We’re dynamic”, “We provide bespoke solutions”. Yawn. How original…
They say advice is often hard to come by. But not in the world of marketing. Here’s 4 questions you should be asking before you even consider doing any marketing.
The art of writing. It’s something most of us learn when we’re still in nappies. Just grab a giant crayon, the nearest stray piece of paper and hey presto, little three-year-old you can bash out scribbly sentences in a jiff. Easy peasy, right? Not quite…